In the past, I've worked for a 2 person design firm named after the founder.
I do work under my own name on a freelance basis, and also have a small LLC with a partner that we do work under a contrived name. Plenty of firms are named after their founder and are thriving with a dozen partners. Using your personal name may make it a tad harder to form a partnership, but that's not universally true, either. It may matter to you personally, but not really in any legal or strategic way. In other words, it doesn't matter in the grand scheme of things. I think this is primarily an opinion-based question. Since design is very close to art and craft, I wonder if I shouldn't have the "Picasso" mindset for this if it wasn't design, I guess the decision wouldn't be as difficult. Is there any more benefits in using your personal name as a designer or a business name instead? Or a mix of both? It makes you look more like a serious business.It's better if you plan to work in team.Some arguments I've heard against using personal name is: The difference is that I was surrounded with designers who didn't have any experience themselves and I feel I would get very different feedback today from a community of designers like this one. I remember how "the choice of name" was a big topic among designer friends who were also starting their company 15 years ago, and I'm quite sure the question is still relevant for new designers today. That's a bit why I was wondering if my short business name could fit or if I should simply use my own name as branding. And that's what I plan to expand in the next 10 years and get a bit less "technical" and more artistic. I also started this year signing contracts as an agent for illustrators that I publish, and plan to sell more giant format digital art of my own as well. Right now I offer all sort of graphic design services but mainly branding, packaging and marketing. I don't have the kind of John Smith name so I'm quite easy to find, and I like both my name and biz name! In my case, my clients know me well and both names are already a bit everywhere online in fact they often prefer to use my website domain name instead of my business name, so the business name needs to be changed anyway. But I'm about to move in another region where I need to either renew or change my business name if I want to. In the past, I've been discouraged in using my own name so I chose a "cool" name instead for my business. Should I use my own name or have a business name for my services? For a designer who begins doing freelance or start (or renaming) his/her own business, there's usually that critical decision that must be made:
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